The primary aim is the realization of an orderly, unfettered, and powerful being—and then to do something meaningful with that capacity.
The Way & The Power Podcast Hosted by YouTube
This podcast is about victory, Not context or rules, but the reality of existence. We explore teachings on conflict, strategy, and performance through the medium of sword and spirit to enhance life now. Welcome to The Way and The Power Podcast.
Executive Biography
Joseph Simms' knowledge of conflict, strategy, and performance is grounded in direct experience—from the battlefield to the boardroom, from hostage crises to the disciplined lens of Japanese swordsmanship. His diverse background—spanning service in the United States Marine Corps and Marine Corps Reserve and the study and teaching of traditional Japanese schools of strategy and swordsmanship—has shaped his expertise in these domains.
He is entrusted with preserving and transmitting the teachings of three martial traditions rooted in Japan: Ittō Tenshin-ryū®, Yamate-ryū®, and Goseki-ryū® Aiki Heihō—a modern discipline rooted in ancient principles and shaped by the martial experience of its founder. These familial schools of the sword and spirit offer teachings on conflict and strategy developed over centuries. Their lessons transcend culture and context. These strategies are as relevant to today’s boardrooms as they were to ancient battlefields. Techniques and principles for developing the human spirit are timeless.
He wrote the foreword to the second edition of The Way and The Power: Secrets of Japanese Strategy, a groundbreaking work exploring strategic principles and the mindset required to step into the unknown and prevail. He also hosts the podcast The Way and The Power.
To learn more about Ittō Tenshin-ryū, Yamate-ryū, or Goseki-ryū, click here.
To contact Joseph Simms, click here.
The Absolute Critical Moment®
The Absolute Critical Moment is the instant where everything is decided.
It is the point at which you either act with clarity, aligned with reality—or lose control.
What happens in that moment determines everything that follows.
In combat, it shapes survival—and the aftermath a warrior carries for life.
In business, it defines the decision and its consequences.
In sport, it determines performance.
Most people never realize this moment exists—or that they have the capacity to engage it directly.
Recognize it, and you change how outcomes are made.
Learn to win | Improve performance | Be better
Mastering the principles and strategies contained in this book will help you realize your goals.
Discovered by the Samurai through generations of constant warfare, these are the principles and strategies of victory.
This book is for anyone who wants to improve themselves, increase performance, and learn strategies to win. The author shares these principles clearly, directly, and unvarnished, allowing you to learn and apply them; today.
Availble at through your favorite book reataler.